Ship the update everywhere
Building in public means the same update has to reach people on whichever network they happen to use. That is repetitive work that scales with the number of networks, not with the value of the post.
Launch days stop being copy and paste
Write the announcement once, choose the networks, and schedule it. Follow-up posts through the week go into the same queue.
Keep the record
Every published post and its engagement stays in your own database. A year of building in public stays readable even if you stop using a network.
More use cases
- Writers Publish essays to your own site, email them to your list, and promote each one across every network in one pass.
- Paid newsletters Run a paid publication where the platform fee is zero, because there is no platform between you and your readers.
- Developer advocates Developers are split across Bluesky, X and Mastodon. Reach all of them without choosing a favourite.